‘The future of every community lies in capturing the passion, imagination, and resources of its people.’ Ernesto Sirolli
Primary Focus leads change to deliver rural wealth. We seek to broaden the rural economic base to create strong, resilient, independent communities. We do this by initiating projects that will leverage the maximum local economic benefit. Further, we support policy makers and those who facilitate economic development by providing them with the best possible research, knowledge and planning insight.
Our work is based on three key economic development understandings.
- Retaining existing wealth by keeping the expenditure of local businesses, residents, and workers in the district.
- Creating new wealth by providing goods and services to business, people and organisations located beyond the local district.
- Capturing wealth from elsewhere by attracting people with money earned elsewhere to spend it and their time locally.
If you have a development initiative that you want help with, call us.
We are ready to respond to opportunities as they arise. We have proven expertise in rural economic development research and planning, project management, rural broadband, motor industry development, community renewal, and business land development.